Nike today unveiled Nike+ FuelBand SE and also launched the Nike+ Fuel Lab, which is designed to help existing companies connect their technology with the FuelBand SE. Nike+ FuelBand tracks your activity through a sport-tested accelerometer, then translates every move into NikeFuel.
The new Nike+ FuelBand SE now tracks not only how much, but also how often and how intensely you move. And it gives you real-time feedback, move reminders and insights to help you move more and move better.
Nike also promised improved water resistance for those rainy runs, as well as a redesigned circuit board that allows for greater flexibility and powers the device's LED display.
Nike also updated the software with several new features: Users can initiate "Sessions" to figure out how much NikeFuel they’ve earned during a specific activity, and can track the intensity of their workouts with "Fuel Rate," which measures NikeFuel earned per minute.
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A new "Win-the-Hour" feature prompts users to start moving if it looks like they’ll miss their fitness goals, and users can now double-tap on the FuelBand SE to quickly see the time. The FuelBand app also supports groups and includes new milestones for users.
The FuelBand SE connects to the accompanying FuelBand iOS app via Bluetooth 4.0. Unfortunately, Android users need not bother with the FuelBand SE. As with the original, Nike will only support iPhones with its FuelBand app, so Android users should seek alternatives such as the Fitbit Force.
The Nike+ FuelBand SE will be available starting Nov. 6 for $149 in classic black with the option to add color to parts of the band. It will launch in the U.S., U.K., and Canada, but will also extend to France, Germany, and Japan for the first time.
