Disney Infinity is built around the concept of a virtual Toy Box. Here the different Disney brands can be played with together and span their franchises in a way that would not have been thought possible, or desirable, a few years ago. Taking this step is a big risk for Disney and involves not a little trust in developer Avalanche Software to do right by each character and world.
That fact that even the least interested in video-games have probably heard of Disney Infinity marks how important a title this is for Disney Interactive. Beyond the broad marketing push, it will be communicating more than their toy-meets-game headline that is the real challenge though.
Disney INFINITY Starter Pack Includes:
- The INFINITY video game and base peripheral
- Three initial INFINITY Figures: Mr. Incredible, Jack Sparrow, and Sulley
- Three initial INFINITY Play Sets: Monsters University, Pirates of the Caribbean, and The Incredibles.
- Your first INFINITY power disc
- Unique web codes to unlock content online and on your mobile device
The DISNEY INFINITY Starter Pack is just the beginning, with many more Disney and Disney/Pixar characters and worlds coming soon, giving you infinite ways to inspire your imagination.