Last year, Samsung unveiled its ATIV line of Windows-based tablets but it hasn't yet received wide acceptance by consumers.
On Thursday, Samsung refreshed the product line by launching a 10.1-inch device called ATIV Tab 3 that is billed as "the world's thinnest Windows 8 tablet" at 8.2 millimeters thick. It also launched a 13.3-inch tablet called ATIV Q that can run both Windows and Android software.
Along with the tablets and smartphones, Samsung introduced an upgraded version of its Web-connected camera called the Galaxy NX that comes with an interchangeable lens.
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Samsung Electronics Co.on Thursday showed off aa cheaper version of its Galaxy S 4 flagship smartphone and new tablets running on the Windows operating system.
The new-product launches come amid mounting concerns that sales of the company's flagship Galaxy S 4 smartphone may not be as strong as the market estimated.
Shares in Samsung, South Korea's biggest company by market capitalization, have fallen sharply over the past two weeks, wiping out more than $27 billion off its market value.
While Samsung is the largest smartphone maker, it still trails Apple in tablets.
Earlier this month, Samsung also introduced the Galaxy S 4 Zoom, a new version of its top-of-the-range smartphone containing a high-quality camera with an optical zoom that extends out of the body of the phone.