Amazon has launched its AutoRip music service in the UK, converting CD, vinyl and cassette albums that people have bought from its site since 1999 into MP3 files for those customers to stream or download.
AutoRip is the latest in a series of customer benefits exclusive to the Amazon ecosystem of digital content.
When you purchase an AutoRip eligible physical album from Amazon.co.uk, an MP3 version of the album is added to your Cloud Player library for free. With AutoRip, you’ll also receive MP3 versions of any eligible songs from physical albums you’ve purchased as far back as 1999 directly to your Cloud Player.
AutoRip features include:
Free digital copies: Amazon customers who purchase AutoRip CDs and vinyl get free MP3 versions of the albums delivered directly to their Cloud Player libraries – automatically, immediately, and at no cost – no more hassle with ripping CDs and finding a way to get them onto your favourite devices
CD, vinyl and cassette purchases dating back to 1999: MP3 versions of AutoRip CDs, vinyl and cassettes that customers have purchased since the launch of Amazon.co.uk's music store in 1999 will also be delivered to their Cloud Player libraries for free
Enjoy everywhere: Music can be played instantly from any Kindle Fire HD, Kindle Fire, Android phone or tablet, iPhone, iPad, iPod Touch and any web browser, giving customers the freedom to enjoy music from more devices than any other major cloud locker music service
Free storage and backup: All AutoRip MP3s are stored for free in customers' Cloud Player libraries and do not count against Cloud Player storage limits. Customers can buy music and know that it is safely stored in Cloud Player and accessible from any compatible device
High-quality audio: AutoRip music is provided in high-quality 256 Kbps MP3 audio
One reason is that AutoRip is adding value back to owning an album. The digital business is very track-focused, and not as much album-focused. Artists like this because it encourages people to buy the whole album.